Engaging Services
Contractors, salons, clinics, home services — scripts built around how they actually take payments.
"Hey—I'm not here to switch your processing or anything like that. I work with service businesses to see if they're overpaying based on how they're taking payments."
Pause — let them react
"A lot of service companies end up paying more because of invoices, keyed transactions, or rewards cards—not because their rate is bad."
"We take a statement, break it down, and show you if anything's costing more than it should—or if everything's already solid."
"If I looked at your last statement, would you be open to that?"
🔥 Why This Works
- ✓ Speaks directly to how they operate
- ✓ Feels tailored, not generic
- ✓ Removes pressure immediately
"Hey—quick question, are you the one handling payments for the business?"
"We work with service businesses to review their processing—not to switch them, just to see if they're overpaying based on how they accept payments."
"A lot of companies using invoices or taking cards over the phone get hit with higher costs without realizing it."
"If I could review one statement and tell you exactly where you stand—good or bad—would that be worth a look?"
"Hey [Name], it's [Agent]—we help service businesses review their processing fees, especially for invoices or keyed payments where costs can be higher. If you want, send a recent statement and I'll break it down for you—no obligation."
"I'll keep it quick—we check if service businesses are overpaying based on how they take payments. Send one statement and I'll tell you if you're good or if anything's costing you extra."
👉 Then stop talking.
"That's usually the case—the issue is more how transactions are categorized than the rate itself."
"That's actually where we see the most overpayment—invoice and keyed transactions often get pushed into higher-cost categories."
"A lot of businesses do—but even then, if costs are higher than they should be, it still affects pricing and competitiveness."
"Totally fair—this takes less than 2 minutes on your end. Just send the statement and I'll summarize it for you."
The Power Line
USE SPARINGLY"Most service businesses don't overpay on rate—they overpay on how their transactions are classified."
Service Industry Positioning
WHAT MAKES YOU DANGEROUSWhat matters most for service businesses:
- → Keyed / manual entry
- → Invoices / virtual terminal
- → Card-not-present (CNP)
- → Rewards / business cards
- → Downgrade exposure
Your angle:
"You're not paying more because of your rate—you're paying more because of how your payments are processed."
Extra Edge
USE WHEN ENGAGED"Two businesses can both be at 2.3%—but one is optimized and the other is leaking money on every invoice."
That creates curiosity fast.
The Simple Frame
REMEMBER THIS1
Disarm
"not switching you"
2
Personalize
"based on how you take payments"
3
Educate
"invoices/keyed can cost more"
4
Close
"send one statement"