Heavy Equipment
High-ticket transactions mean large fees. Your job is to show exactly where they're coming from.
Core Positioning
"We help equipment dealers and service providers understand why their large transactions cost so much—and how to control it."
"Lower their rate"
"Help them understand and control large transaction costs"
Most equipment dealers are on tiered or blended pricing. Here's what that means in practice.
What They're Told
"Low rate" advertised — looks great on paper
What They Actually Pay
After downgrades on business, corporate, rewards cards
Common Downgrade Triggers
On a $50,000 transaction at 3%:
$1,500+ in fees
That's on a single transaction. Equipment dealers run many of these.
Full Version
Opener
"Quick question—when you take larger payments, do you ever notice the fees jump way higher than expected?"
Pause — this usually hits.
Positioning
"We work with equipment dealers to break down why that happens—not to switch you, just to see if the structure makes sense."
Insight
"Most of the time, it's not the rate—it's how different card types and keyed transactions are being priced."
Close
"If I took a look at one of your statements, I can show you exactly where that's happening—or confirm everything's already tight. Worth a look?"
Fast Version (Busy Owner)
"We help equipment companies figure out why big transactions cost so much in fees. Send me one statement—I'll show you where it's coming from or tell you you're good."
When you review a statement, scan for these immediately.
Typical Volume
$200K–$1M+
per month
Monthly Savings
$1K–$7K
0.3%–0.7% savings
Annual Savings
$12K–$80K
per account
"That's actually when it matters most—one or two large transactions can cost thousands if they're not structured properly."
"They are—but how they're structured makes a huge difference on high-ticket transactions."
"A lot of companies do—but we still help reduce the cost underneath so you're not relying on that."
"That's usually true on paper—but with equipment, it's the card type and transaction method that drives the real cost."
Power Lines
USE SELECTIVELY"On large transactions, small pricing issues become big money."
"You're not being overcharged—you're being charged differently depending on the card."
"Most equipment dealers don't realize how much corporate cards are costing them."
Don't talk about "rates"
They don't care — and it sounds like every other vendor pitch.
Talk about large transactions, unpredictability, and card type impact
These are the words that land with equipment dealers.
Focus on the question: "Why did that transaction cost so much?"
That's the question they've thought but never had answered.
The Simple Frame
1
Ask
"Do big transactions cost more than expected?"
2
Educate
"It's card type + structure"
3
De-risk
"We'll tell you if you're good"
4
Close
"Send one statement"
Final Positioning Statement
"We help high-ticket businesses understand and control their payment costs—so large transactions don't come with hidden surprises."