Automotive
Mechanics, body shops, and dealerships — winning on high-ticket transactions.
"Hey—I'm not here to switch your processing or anything like that. I work with auto shops to see if they're overpaying on card fees—especially on higher ticket jobs."
Pause — let them react
"A lot of shops we look at have decent rates, but end up paying more on business cards, rewards cards, or keyed transactions."
"We take one statement, break it down, and show you if anything's costing more than it should—or if you're already in a good spot."
"If I took a look at your last statement, would you be open to that?"
🔧 Why This Works
- ✓ "High-ticket jobs" → instantly relevant
- ✓ Speaks their language
- ✓ Low pressure
"Hey—quick question, are you the one handling payments for the shop?"
"We work with automotive businesses to review processing fees—not to switch them, just to see if anything's being overpaid."
"A lot of shops get hit with higher costs on business and rewards cards, especially on larger repairs."
"If I could review one statement and tell you where you stand—good or bad—would that be worth a look?"
"Hi—I'll keep this brief. We work with dealerships to analyze processing costs, particularly around high-ticket transactions, corporate cards, and service department payments."
"Most dealerships we review aren't overpaying on their base rate—it's usually in how transactions are categorized across departments."
"We break down one statement and identify where costs are being driven—especially in service vs parts vs sales."
"If I reviewed a statement and gave you a clear breakdown—would that be worth a comparison?"
"Hey [Name], it's [Agent]—we help automotive businesses review their processing fees, especially on higher ticket jobs and business cards where costs can creep up. If you want, send a recent statement and I'll break it down—no obligation."
"Quick one—we check if auto shops are overpaying on card fees, especially on larger jobs. Send one statement and I'll tell you if you're good or if anything's costing extra."
👉 Then stop talking.
"That's good—debit is usually cheaper. We just check if the credit side is optimized, especially on larger jobs."
"That's usually the case—the issue we see is more with how certain transactions are priced, not the base rate."
"Even with lower volume, higher ticket transactions can still create unnecessary costs—that's what we look at."
"Totally understand—would it help if I provided a breakdown you could pass along to them?"
- →Controller / Finance Manager — BEST entry point
- →General Manager
- →Fixed Ops Manager (service side)
- →Ask front desk: "Who handles merchant services or finance?"
- →Get their name and best time to reach them
- →Return when they're available
- →Call → Email → LinkedIn → Follow-up
- →Persistence wins here — don't give up after one attempt
- →Subject: "Quick question about processing costs"
- →Body: "We work with automotive businesses to analyze payment processing costs—particularly around high-ticket transactions, business cards, and service department payments. In many cases, costs are driven more by transaction mix than base rates. If you're open to it, I'd be happy to review a recent statement and provide a quick breakdown—no obligation."
The Power Line
USE SPARINGLY"Most auto shops don't overpay on every transaction—they overpay on the big ones."
Automotive Positioning
WHAT MAKES YOU DANGEROUSWhat matters most in this vertical:
- → High-ticket transactions
- → Business / corporate cards
- → Rewards cards
- → Keyed / phone payments
- → Service vs parts processing differences
Your angle:
"You're not losing money on small sales—you're losing it on your larger invoices."
Final Edge
You're not selling:
- Cheaper processing
- New machines
You're selling:
"Making sure your biggest transactions aren't costing more than they should."
The Simple Frame
REMEMBER THIS1
Disarm
"not switching you"
2
Relate
"high-ticket jobs"
3
Educate
"business cards / structure drive costs"
4
Close
"send one statement"